Supply Chain Management-A Case of AmerTac Inc Term Paper

Supply Chain Management-A Case of AmerTac Inc - Term Paper Example According to Blackwell, companies sustain competitive advantages via information flow management which is significant principle of supply chain as a system. There are three important flows within supply chain, information flow, material flow and flow of finance or capital. Similarly, as per Cooper and Lambert’s assessment, effective supply chain means integrated supply chain as integration is core element required in supply chain management system (Baihaqi & Beaumont, 2005, pp. 2). Collaboration and relationship are further essentials of supply chain. If there is not strong collaboration or relationship within supply chain partners (suppliers, manufacturers and distributors), it is impossible to sustain the entire system of SCM (Baihaqi & Beaumont, 2005). Critical Evaluation of a Supply Chain CaseCompany Overview AmerTac is one of the renowned companies in consumer electronics, based in New Jersey since 1937 (Bloomberg, 2013). The company offers wide range of products includin g decorative hardware, lighting fixtures, night lighting fixtures, in-house lighting and plant accessories. Moreover, it offers ceramics, mirrors, and accent lighting fixtures to meet the diversified need of customers. Being a well known company AmerTac distributes its products to almost all popular retailers including Wal-Mart, Lowe’s and The Home Depot (AmerTac, 2013). This gets possible by company’s wide ranging supply chain network which is channelized to all most all local pick points. (Baihaqi & Beaumont, 2005).